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CRMWaypoint supports organisations in the implementation of Cloud Computing CRM. Our exclusive focus in this is on the product portfolio of the absolute leader in this field: salesforce.com On the basis of an integrated overview of business processes, organisation and technology, we help organisations to make improvements with regard to Sales, Marketing and Service. In this we provide the following services:


Social Hype

Social media, Social networking, Social CRM... Are all these terms just hype? Or actually not? It is a fact that these terms are becoming more popular by the day. Just read the many news articles, trade journals or websites of CRM suppliers regarding the ‘Social…’ phenomenon.

Force.com better than Java and .Net

A test report from IDC from September 2009 in which a comparison was made between Force.com and the more traditional Java and .Net development platforms showed that the use of Force.com - the ‘internet development platform’ of salesforce.com – scores better than Java and .Net in many areas.

Maintaining customers with CRM

In these times when companies are investing less and experiencing falling sales, it is particularly important to keep existing customers. Attracting fewer new customers due to the present cautious market is one thing, but not being able to keep existing customers is something else - and certainly a completely different, crucial factor for success as a company.